About
I’m Claudia.
A Freelance Creative Director, Copywriter and Concept Writer based in Hamburg, Germany.
I work in German and English, if required in a team with handpicked Art Directors like Matías Müller, Daniela Metzler, Wiepke Heide and René Wolf.
My strengths are concepts, headlines, campaigns, social media and funny stuff, but I also have a soft spot for emotional ideas that are so heartbreaking, they make me cry while reading my own treatment.
So, if you’re not member of the weapon industry, supporter of child labour or racist, I’d be curious to hear from you!
Work
Bei uns in Deutschland geht es vor Allem um Eines: Arbeit, Arbeit, Arbeit.
Hier also meine neuesten Arbeitsproben. Enjoy responsibly 😉
Hier also meine neuesten Arbeitsproben. Enjoy responsibly 😉
STROM
Globalisierung schön und gut. Aber kann man seinen Strom nicht auch lokal shoppen? Logo! Damit ganz Hamburg davon erfährt, habe ich mit Daniela Metzler (Art Director) diese Kampagne gemacht.
BIER
Der Deutschen liebstes Kind nach Arbeit und Auto? Genau: Bier. Und weil man davon nicht genug kriegen kann, haben wir Warsteiner aufgehipt. #erfrischendwahr
ZIGARETTEN
Mein erster Job sollte besonders sinnvoll sein: „irgendwas mit Kippen“. Daher sind tausende von Lucky Strike Werbemotiven das erste, was ich in der Werbung fabrizierte.
KfW WEITERDENKER
Die Weiterdenker-Kampagne der KfW Bank. Ein Denkmal für alle, die nicht nur an die Zukunft glauben, sondern auch was dafür tun: mit Krediten für Weiterdenker.
WWK FUSSBALL
Haben mehr gemeinsam, als man denkt: Fußball und Versicherungen. Mit der WWK Kampagne zeigen wir, wie gut uns allen echte Gemeinschaft tut.
Awards
I won vast amounts of awards at international advertising festivals.
From ADC to Clio. And not just once. If you attach importance to it,
I can compile a list of award prizes for you. Just be prepared that this might
take some time. But what only few of you might know are my excellent
ebay ratings. Here we go:
From ADC to Clio. And not just once. If you attach importance to it,
I can compile a list of award prizes for you. Just be prepared that this might
take some time. But what only few of you might know are my excellent
ebay ratings. Here we go:
Contact
Due to my phone phobia I don’t call myself, but I text, email and WhatsApp. Answering calls is not a problem
for me. I love Slack, Google Drive and other coworking tools, but do consider Skype as unnecessary as pre-peeled bananas, twittering fridges or a sandbox in the Sahara. These analogies were stolen from the internet.
for me. I love Slack, Google Drive and other coworking tools, but do consider Skype as unnecessary as pre-peeled bananas, twittering fridges or a sandbox in the Sahara. These analogies were stolen from the internet.
